Why you should convert your static website to WordPress

Are you wondering why millions of business’ are converting their existing websites into the WordPress content management system and why most new websites are built using the WordPress software? This article intends to explain just some of the many reasons why we believe every website, large or small, should be integrated with WordPress.

WordPress is the most popular content management system in the world

Although WordPress was initially released in 2003 as an open source blogging tool using PHP and MySQL Databases it has grown to become so much more. Through a variety of free updates to the core software it has been developed to become one of the most powerful if not the most powerful content management system ( CMS ) in the world. WordPress is currently on version 3.9.1 with version 4.0 due to be released in August 2014.

Manage your content from any time from any device

With HTML static websites it is very difficult for clients to update their website content, first they need to contact their web hosts to unlock their website so they can access it through FTP. Then they need a good understanding of HTML/CSS to know where to find the content they are looking for and it is easy to cause errors / overwrite content by doing it this way.

wordpress-user-interfaceWith a WordPress website you have full access to your website content any time with a specific login to the WordPress back office, that can be accessed at any time ( no need to contact your web hosts to unlock the website!) from any device such as a laptop / tablet / smart phone.

Your website pages are simply listed under a “Pages” tab which will list all the pages on your site. From here pages can be added / deleted or by clicking on the title of the page you are given the option to edit the content of that page in an easy to use WYSIWYG. You are given the option to edit your text in Visual mode ( see image ) or Text which uses html.

Unlimited WordPress Users with Different Permissions

WordPress is designed to be edited by more than one person, different users can be set up with various levels of permissions from Editors who generally update page/blog post content to Super Admins who have complete access to all areas of the website.

As an administrator of your site you have the ability to add / delete users of your website through the WordPress back office.

WordPress is search engine friendly

WordPress is search engine friendly both in the way it is technically set up and how you can use it to boost yourself up the search engine rankings.

Technical advantages such as search engine friendly URL’s ( no .html or .asp at the end of your page name ), plugins to improve speed performance which is a growing factor in search engine optimisation and the ability to have a dynamic sitemap will increase your chances of better results in the search engines.

WordPress has huge support for blogging after all it was originally designed to be used for just that, the great thing about blogs is they are search engines best friends. Why? Search engines love fresh content, have you ever noticed that recent news / events will appear on google for searches. If you have news on a new product, want to discuss a recent promotion or event or simply wish to get your message out there you need to start a blog! To help even more, blogs on WordPress are set up to use tags and categories to further help define what you want your audience to find you for. Also another great feature of WordPress is the ability to connect your blog to social media networks so every time you post a new article it is automatically posted on your Facebook / Twitter / Google+ page for maximum reach.

Every website that wants better search engine optimisation should be converted to WordPress.

Powerful Plugins for added functionality

Enhance your website with a huge variety of plugins which basically add features to your website, whether it is a contact form, image gallery, responsive slider or a plugin to improve your SEO there is usually a large choice of free and premium plugins available. We can advise which plugins we commonly use and suggest the best free to use plugins for what ever it is you need.

testimonial-quote-leftThis consultancy led us gently through the design and development process, and helped us (and themselvese) clarify our initially vague requirements. Our charity’s impressive new-look website was implemented smoothly and on-time. The delivered product was certainly value for money.testimonial-quote-right

James Reid – Rescare Charity

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